Monday, July 16, 2012

Bait-ed

My little tootsie has long hair now, from a babys point of view; and she sweats a lot. The combination of the two... quite smelly and unhealthy! So I, being the ever concerned mother, went out to buy baby shampoo because all this while i was using mild bathing baby liquid soap for her hair as well. After some confusion, discussion and more confusion, i picked L'oreals new baby shampoo. And yes, L'oreal has two varieties of baby shampoo. I was kicked to see it. I picked it up because its mild and tearless with a sunny orange smell for 'active babies'. Apt for my toddler. 

Back home it got me thinking... The market is flooded with options and in a consumerist society like ours, I think mothers are the worst hit. They want everything for their baby. And everything comes at a price. That price doesn't really bother us so much as long as we can afford it. 


My almost 15 month old has a toiletries bag of her own. Maybe heavier than mine. Soap, shampoo, tooth brushes, tooth paste, comb, moisturiser, cream, lotion, lotion powder, diaper rash cream, nail clipper et all. Oh and the diaper rash cream has a story. Before she was born, i'd picked up the Himalaya baby range of products, thinking its all safe and good for the baby. Half the products didn't suit her. Including the diaper rash cream. So began the hunt for a new 'suitable' one. Trial and error and a couple of months later i was introduced to the Mothercare range of products. This one HAD TO suit her. It was way more expensive than the previous ones i'd tried. But then, who likes to take a chance with sensitive areas. It's being used till date. 


A similar case story for the lotion. Delhi is dry. And lil madams' skin was cracking up. So i tried many a oil and lotion... nothing helped. Finally picked up the Mothercare seabuckthorn baby body lotion which suited her just fine. And was very effective too!

The toothbrushes also have an interesting story. Aanya didn't have teeth back then. I'd gone to a baby store to pick up a straw sipper. There i happened to see a set of three toothbrushes for babies. The first one was for when the baby has no teeth (basically for the gums), second for when the baby has few teeth and the third for when the baby has the complete set of pearls! Of course that came home along with a tube of toothpaste. 

A few years back most of these products may have been luxurious items. But today, i and most mothers with kids Aanya's age think of them as necessities. I'm not even beginning to mention about clothes and shoes and hair accessories, coz that's another closet full of spendthrift indulgences there.  

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